We've been working hard on adding foundational backend support for more data warehouse integrations. With those improvements to the backend made, we can now introduce Snowflake as the next data source integration, with more to come in the future.
Our Snowflake integration makes it easy to load data directly from your Snowflake data warehouse and use it to define the audience for your message, personalise the content with rich data and send your marketing campaigns faster than ever.
To connect your Snowflake database, go to the Data Sources menu, select Add a Data Source then select Snowflake. From here you can add your Snowflake credentials and, once the connection has been successfully made, query directly using SQL directly from inside your Connect account. Load the results as a message audience and send personalized messages knowing your customer data is accurate and complete.